Matt St. Gelais — Art Direction and Design

The Athletic Community 2015

The Athletic Community started with a short run of the now famous PDX carpet socks and exploded into an international phenomenon. I worked with them to create a responsive site that balances the journal content they're known for with e-commerce to support and promote their rapidly expanding product line.

Visit The Athletic Community →

Role

  • Art Direction
  • Design
Browser Bar The Athletic Community
The modular landing page allows The Athletic to promote featured products, look books, and journal entries.
Browser Bar The Athletic Community
Browser Bar The Athletic Community
Browser Bar The Athletic Community
Custom controls within the CMS allow The Athletic to change the accent color site-wide to match seasonal colorways.
The Athletic Community
The Athletic Community
The Athletic Community
On mobile views, the site grid flows down to a single column, focusing on content, actions, and imagery.
Browser Bar The Athletic Community
Modules within the shop allow The Athletic to define product categories based on product type, specific activities, or releases.