Matt St. Gelais — Art Direction and Design

Nike Free 2012

Love makes people do crazy things. Like run across the country.

Nike wanted runners to see the Nike Free in a new way. Beyond the obvious flexibility, they wanted runners to know that running in a pair of Nike Free's can actually make you a stronger runner. To do this, we created a long form music video influenced film where two love-sick runners run to each other from across the United States. To drive visitors to this new spot, we created a series of prequel spots wherein our lovers sing to one another from across the globe, and across the web.

Role

  • Interactive Art Direction
  • Design
  • Photography

Agency

  • Wieden+Kennedy
Browser Chrome Nike Free