Matt St. Gelais — Art Direction and Design

Nike Fight Winter 2011

Nike wanted to promote its base layer gear to a new audience, 16-24 year olds.

So we created a live action video game where you controlled Nike athletes Greg Jennings, Alex Morgan, and Allyson Felix as they fought winter.

Role

  • Creative
  • Art Direction
  • Design

Agency

  • Wieden+Kennedy
  • B-Reel

Awards

Webby Nominee, Game or Application. 2012
This promo spot introduced players to the Athletes, the gear, and drove them to the game.
Each level tests your skills with different keyboard combinations as you help our Athletes fight the elements while dribbling, running, and training.
Browser Bar Nike Fight Winter
Browser Bar Nike Fight Winter
Browser Bar Nike Fight Winter
Browser Bar Nike Fight Winter
Browser Bar Nike Fight Winter