Matt St. Gelais — Art Direction and Design
In 1989, Back to the Future Part II, starring Michael J. Fox, was released. It predicted a world in the not-so-distant future of 2015 – a world where flying cars, hover boards, reactive clothing, and Marty McFly's “auto-lacing” sneakers, the Nike MAG, existed – creating a generation of sneaker-heads on the spot.
In 2011, Nike made the shoes a reality, fulfilling the dreams of sneakerheads the world over – with all sales to help fund research to defeat Parkinson's.
We auctioned off 1,500 pairs of the Nike Mag and were graciously matched dollar-for-dollar by Sergy Bryn of Google.