Matt St. Gelais — Art Direction and Design
L/Studio, created by Lexus, is a collection of surprising, intelligent and original work from the worlds of art, culture, design, science, entertainment, architecture and beyond meant to inspire viewers.
Originally launched in 2008, the site's content was as meaningful as ever, but the experience was in need of a reboot to reach a new audience that consumes media on new devices and platforms.
We took a social first approach and built a fully responsive experience around the Tumblr API, using it's native publishing tools as our CMS. This allowed us to reach a social audience from day one and enabled us to craft a destination worthy of the Lexus brand.
We created hundreds of gif's, quotes, photos, and videos to breathe new life into the original content and relaunched to premiere the second season of Hudson Valley Ballers, starring SNL writers Paula Pell and James Anderson.Visit L/Studio →